AALTO




AALTO
New AALTO International Oy
109 Boulevard Beaumarchais
75003 Paris, France
P : +33 (0)1 49 96 67 92
F : +
COLLECTIONS :
Women’s RTW
UPDATED : October 26 2016

Designer

Tuomas Merikoski


Label

Company profile
AALTO is a Finnish designer brand, created in Paris by Tuomas Merikoski.
AALTO has a new approach to the feminine wardrobe playing with masculine details, proportions, comfort and elegance with a strong fashion aesthetic.
AALTO’s inspiration comes from exploring the diversity of the modern Finnish culture by reinterpreting its traditional DNA, and its blend of harmonious contrasts.
AALTO connects fashion, design and art, by actively collaborating with leading Scandinavian artists.

First season – Fall-Winter 2015 – “Young Heroes”

In its first season collection AALTO has the opportunity to work in collaboration with Jouko Lehtola Foundation. The Finnish photographer Jouko Lehtola (1963-2010) depicted the energy of being young and untouched by the conformity of society.
The design is inspired by the extremes of this Finnish youth, and the designer’s Finnish roots.
“I try to capture innocence and rage. Anyone who has been a teenager knows it ain’t fun. It’s not a very nice situation…” (Jouko Lehtola)
The photos treat the subjects with a loving eye and show their bravery of dealing with existence in modern life.
A special capsule of the first season collection will integrate the artist’s original works in the garments.
A photobook of Jouko’s images will be published by AALTO as a tribute to his strongly influential life work.

Collection characteristics
AALTO will present complete outfits for women, including shoes.
All raw materials used in AALTO garments are sourced from Europe.The manufacturing process is done in responsible high-end facilities in Portugal for the main part.


The team and the company
The company (New AALTO International) is founded by Tuomas Merikoski alongside three other co-founders, all with complementary skills in the fashion industry.
Tuomas has a strong background as a designer in Parisian luxury fashion houses including Louis Vuitton and Givenchy.
The team brings to AALTO a collective sense, an international view and a strong knowhow of the industry.

The office and the showroom are located in the upper Marais district on109 boulevard Beaumarchais, 75003 Paris. (see location)
The company is funded through a joint venture between the co-founders, a private investment fund specialized in fashion and design and the Finnish ministry of Economy and Development.


Fashion shows & sales campaign


Contacts & showrooms

Showroom
Function
Contacts
Showroom Aalto
109 Boulevard Beaumarchais
75003 Paris, France

Sales Department
Sales Manager

Lois Beaujean
P : +33 (0)6 48 07 97 74
lois.beaujean@aaltointernational.com

Press offices
 
Contacts
PR Consulting Paris
22 rue de L'Arcade
75008 Paris, France

Morgane Sweeney
P : +33 (0)1 73 54 19 50
morgane@prconsultingparis.net

Press releases
 
Lookbook
Photos

Videos
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