An exploration of the culture of making things. The stress on the sense of touch; the private sensuality of matter fused with form as an attempt to move away from the idea that fashion is an eminently visual experience. The process revealed in an approach to fashion-making in which images and suggestions translate into objects that can be used for a long time, in close contact with the body: part of one’s daily life; real, useful items charged with the magic of invention.

Aimo Richly is a knitwear collection that expresses a need for authenticity. The underlying philosophy stems from the idea that a piece of clothing can become one with the wearer’s personality, allowing the personality of the designer to become one with the fibers and the knots and the finishes, fading into the background. Clear and crystalline, this vision is complex just like everything that is simple, being the result of a long editing process that starts from the concept to end into an object, can be.

Alberto Incanuti is its author. A maker and an inventor, he uses a vast array of inspirations, concepts and emotions to produce unconventional design objects that are experimental in taste and pure in form. Incanuti’s esthetic encompasses fruitful mistakes, the scratches of time as an added value, perfect imperfection as an expression of dreamy singularity. The clarity of design is contradicted by the intensity of surfaces, by tactile treatments that create non-duplicable effects. As already lived-in, pieces are subtracted to the meaningless flux of change for change’s sake: they are, quite simply, alive. The quest for beauty – a cerebral, peculiar kind of beauty – is translated into powerful simplicity; what is not there, what has been edited away, leaves a mark anyway. A quality, though, that can be fully appreciated only in close contact, relying on the senses of sight and touch.