ANTEPRIMA: MODERN LUXURY. ANTEPRIMA defines a new moment in fashion history. A turning point which came in 1994, when Izumi Ogino conceived a brand for a modern woman with an appreciation for timeless luxury and contemporary style.

A woman who can exist anywhere in the world, because her flair transcends borders.
The ANTEPRIMA woman, as created by IZUMI OGINO.
She has captivated the fashion world since the label's debut - as its name means in Italian - at Milano Moda Donna in 1998.
ANTEPRIMA carries through the love of quality and beauty that impressed Izumi's childhood. That passion is the theme of ANTEPRIMA, seen in fashion and accessories, that are sold in prestigious shops in the world's most vibrant cities.