Avant Toi




AVANT TOI
Liapull srl
Via Fra' V. Da Fiorenzuola, 76
16127 Genoa, Italy
P : +39 01 08 68 17 80
F : +39 010 23 16 89
COLLECTIONS :
Men’s/Women’s RTW, Women’s RTW
Men’s/Women’s Accessories : Scarves, Gloves, Caps
UPDATED : July 18 2018

Designer

Biography
Nato attorno agli anni ’60, genovese, Mirko Ghignone, dopo un regolare corso di studi, entra nell’azienda di famiglia. Il suo ruolo è quello di creativo, si occupa di stile e del posizionamento strategico delle collezioni, mettendo a punto la linea Avant Toi, un raffinato cashmere d’avanguardia, tutto giocato sul colore. Mirko ha un coup de foudre cromatico e l’amore per il mondo in technicolor si trasferisce oggi nella poetica della sua collezione. Un universo di colori, tanto presenti da diventare materia, assumendo forma e spessore di speciali capi in cashmere e altri filati pregiati.

Designer
Mirko Ghignone

Label

Company profile
Avant Toi was founded in 1994 within theLiapull group to satisfy the needs of ademanding and ever-changing market.The creative endeavor of Mirko Ghignonenow celebrates 20 years of passion andsuccess. Characterized by a strong relationshipbetween the art world and aestheticresearch, Mirko, eclectic artist andparamour of the force of color, establishedthe brand through the application of hiscreative instinct to the medium of yarnsand knits. A pioneer in cashmere evolution,he excels in technical experimentation andabove all in the absolute innovation ofcoloring, revolutionizing the world of piecedying. Central to this process is the introductionof air-brush coloring that empowers eachpiece with authenticity and a unique,unrepeatable character. Through infinitecombinations of shades and hues, eachcreation recounts its own particular story. The values of the Avant Toi universe areexpressed through the constant explorationof the unknown and the unexpected, perpet-ually distancing itself from the conventionalrules of knitwear manufacturing in order toendow each piece with a sophisticated, oneof a kind aspect and an avant-garde spirit. Breaking the rules in regards to stylistic andaesthetic standards is at the core of AvantToi’s philosophy. A bridge between theclassic concept of refinement and the charmof what is old and worn, in completeopposition to the customary conventions ofthe cashmere world. The collections are alive with contradictions.Avant Toi captures the true beauty ofcashmere and fine Italian knitwear, bymasterfully transforming each piece into awork of art. In this unique reality, men’s andwomen’s lines interweave into a newdimension, defined exclusively by the wearer. Destroyed, blended and spray-painted areonly a few of the continuously evolvingtreatments applied to each garnment.Quality and stability is guaranteed byLiapull’s 50 years of experience and theskillful artisans who have dedicated alifetime to these yarns.

Fashion shows & sales campaign

Sales campaign
Address
Contacts
pre-collections F-W 19 / 20
from Monday December 03 2018
to Friday January 18 2019

Women's, Men's
Avant Toi
Apropo Studio
43 W 24th St (4th Fl)
NY 10010 New York , United States
Barbara Serlin
barbara@apropostudiony.com

T : +1 (646) 473 1440

Contacts & showrooms

Management
Fiorella Ghignone
P : +39 010 86 81 780
info@liapull.com

Chief Executive Officer & Sales Director


Contacts Showroom
Function
Contacts
Avant Toi - Showroom
via Carlo Botta 8
20135 Milan, Italy

Sales Department
Showroom Manager

Sabrina Verrando
P : +39 02 89 07 71 12
sabrina.verrando@liapull.it




Marketing
Manager

Eva Shih
P : +39 02 89 07 71 12
eva.shih@liapull.it

Multilabel showrooms
Sales territories
Contacts
Agentur Ventrella
, Germany
Austria Germany Switzerland
Michele Ventrella
mode@agentur-ventrella.de
P : +49 89 30 90 53 80


Apropo Studio
43 W. 24TH STREET
10010 New York, United States
America
Press offices
 
Contacts
Logos PR
corso Genova, 28
20123 Milan, Italy

Rorberta Pieroni
P : + 39 02 89 40 36 63
M : +39 3346656262
roberta.pieroni@logospr.com

Press releases
 
Lookbook

VIEW LOOKBOOK

SS 2017 Men

VIEW LOOKBOOK

SS 2017 Women

VIEW LOOKBOOK

SS 2017 Women

VIEW LOOKBOOK

SS 2017 Women White

VIEW LOOKBOOK

SS 2017 Men White
Photos

Videos
Boutiques
Selection of multilabel boutiques
Apropos
Mittelstrasse, 3-12
50672 Cologne
Germany
e commerce

Jades
Heinrich - Heine Allee 53
40213 Düsseldorf
Germany
e commerce

Frida
Bleidenstraße, 11
60311 Frankfurt
Germany
e commerce

Emma
Ständehausstr., 3
30159 Hannover
Germany
e commerce

Different Fashion
Elisabethstr., 4
25980 Westerland
Germany
e commerce

Daniela Broch
via Carducci, 17/a
55042 Forte dei Marmi (LU)
Italy
e commerce

Daad Dantone
via Santo Spirito, 24/a -
20121 Milan
Italy
e commerce

La Tenda
via M. Pagano, 69/a
20145 Milan
Italy
e commerce

San Carlo dal 1973
piazza San Carlo, 197
10123 Torino
Italy
e commerce

Fashion World
Lujniki, 24 - office 300
Moscow
Russia
e commerce