Nato attorno agli anni ’60, genovese, Mirko Ghignone, dopo un regolare corso di studi, entra nell’azienda di famiglia. Il suo ruolo è quello di creativo, si occupa di stile e del posizionamento strategico delle collezioni, mettendo a punto la linea Avant Toi, un raffinato cashmere d’avanguardia, tutto giocato sul colore. Mirko ha un coup de foudre cromatico e l’amore per il mondo in technicolor si trasferisce oggi nella poetica della sua collezione. Un universo di colori, tanto presenti da diventare materia, assumendo forma e spessore di speciali capi in cashmere e altri filati pregiati.
Avant Toi was founded in 1994 within theLiapull group to satisfy the needs of ademanding and ever-changing market.The creative endeavor of Mirko Ghignonenow celebrates 20 years of passion andsuccess. Characterized by a strong relationshipbetween the art world and aestheticresearch, Mirko, eclectic artist andparamour of the force of color, establishedthe brand through the application of hiscreative instinct to the medium of yarnsand knits. A pioneer in cashmere evolution,he excels in technical experimentation andabove all in the absolute innovation ofcoloring, revolutionizing the world of piecedying. Central to this process is the introductionof air-brush coloring that empowers eachpiece with authenticity and a unique,unrepeatable character. Through infinitecombinations of shades and hues, eachcreation recounts its own particular story. The values of the Avant Toi universe areexpressed through the constant explorationof the unknown and the unexpected, perpet-ually distancing itself from the conventionalrules of knitwear manufacturing in order toendow each piece with a sophisticated, oneof a kind aspect and an avant-garde spirit. Breaking the rules in regards to stylistic andaesthetic standards is at the core of AvantToi’s philosophy. A bridge between theclassic concept of refinement and the charmof what is old and worn, in completeopposition to the customary conventions ofthe cashmere world. The collections are alive with contradictions.Avant Toi captures the true beauty ofcashmere and fine Italian knitwear, bymasterfully transforming each piece into awork of art. In this unique reality, men’s andwomen’s lines interweave into a newdimension, defined exclusively by the wearer. Destroyed, blended and spray-painted areonly a few of the continuously evolvingtreatments applied to each garnment.Quality and stability is guaranteed byLiapull’s 50 years of experience and theskillful artisans who have dedicated alifetime to these yarns.
Fashion shows & sales campaign
Milan men's F-W 18 / 19
from Thursday January 11 2018 to Wed. February 28 2018