Management

Childhood friends Barbara Boccara and Sharon Krief have always been passionate about fashion. One day, they decided to transform their vision to create their own brand: ba&sh.
And that’s where their adventure begins, sharing their “ideal wardrobe” by designing and sharing the clothes they wanted to wear every day.
Their collections are a mirror of what they are: femininity, happiness, fresh­ness, colorful.
Their creations invite you to travel, with tangy colors that reflect their fee­lings: sweet dresses, jump suits and super feminine leather jackets.
Their spunk helped them establish the creation of their own clothes brand, perfectly achieved by reflecting their image of smart and chic.
They work with their feelings and their desires, no trend book, continually displaying a strong sense of consistency in their collections of prints, pre­cious substances of cotton veil, cashmere and silk declined in refined cuts.
In 2003, Printemps, the bon Marché and Franck&Fils were seduced by their work. Since the opening of their first shop in St-Germain des Prés in 2004, they continue to cultivate their brand and today, ba&sh is reco­gnized and steadily growing, with as many as 450 points of sales globally. ba&sh has become an innovator in fashion while still remaining faithful to their brand‘s core and identity.