Management

3 consonants and 1 vowel for 2 talented designers who have had an enormous success since they took the risk to create a clothing line that is both simple and chic.

Childhood friends, Barbara Boccara and Sharon Krief love fashion, travelling and meetings of all sorts.

It was in July 2003 that they decided to create the « ideal closet » by designing clothes that they felt like wearing everyday.

Subtly mixing designs that are simple and feminine, using soft and natural fabrics, their collections
are light in spirit, but chic, romantic and modern. They follow their instincts and desires.

The collections are trendy and made of constant: prints, fine fabrics such as shear cotton, cashmere, and silk presented in fine cuts and shapes.

With a strong sense of identity and image, Barbara and Sharon decided to also develop an « urban chic » accessory line to complement their collections.

ba&sh is distributed in over 400 multibrand retailers in addition to its own stores and Dpt stores shop in shops all over the world.