BILLTORNADE – A worldwide established and iconic French brand.

1977. At the ripe age of twenty, brothers Francis and José Ronez created a brand referenced from the name of a 1950's celebrity cowboy, and the label BILLTORNADE was born. A name that evoked "remembrances of childhood and a token of heedlessness" to its creators. Their first collections appeared during concerts. Then several famous French artists - Alain Chamfort, Julien Clerc, Plastic Bertrand, Lio or Coluche – began sporting BILLTORNADE.
BILLTORNADE settled in Saint Germain, comes into regular contact with the show business and imposed more and more its style; modern, chic and refined. The brand is becoming a reference in men and women fashion sector; not well known at the beginning, its reputation increases.
1990 was a determining year where BILLTORNADE started developing collections industrially. The brand provided the center of Paris with its first BILLTORNADE store, Etienne Marcel, reaching out to the market, communicating the name and the products. Men and women’s collections are presented twice a year during fashion shows and have its particular style, mix of original materials and a lot of practical details.
More than 30 years later, the brand has evolved into an avant garde, chic and purified collection of reinterpreted classics with an innovative spirit. Modern, androgynous, yet sexy, the collection is keen on its slim cuts, high quality fabrics and innovative details. The Man BILLTORNADE can be spotted through his elegant innovative feel portraying sophisticated ease. The Woman is more of a romantic rocker with mere yet refined looks that suit her free evanescent spirit.
Today, the brand still provides with clothes several famous artists thanks to its timeless frame of mind, its casual stylishness that adapts itself to all personalities. All BILLTORNADE’s customers agree on the quality of the creations and are loyal to this brand because it satisfies them since the day when they adopted it. BILLTORNADE’s style gathers together all ages throw both modern and restrained collections with this inimitable nicety touch.