BLF_Blood Less Fur




BLF_BLOOD LESS FUR
Pretrend Milano SRL
via Mascheroni, 14
20145 Milan, Italy
P : +39 339 7309349
COLLECTIONS :
Women’s RTW
UPDATED : March 31 2017

Designer

Biography
L’intera parte creativa delle collezioni Blf è curata dalla figlia d’arte Simona Gervasini Ronzoni che, grazie alla trentennale esperienza maturata al fianco di una delle più celebri e apprezzate pellicciaie di Como, la madre Elsa Oldoini, oggi crea la sua collezione puntando in maniera esclusiva su capi realizzati con materiale rigorosamente ecologico.
Ed è proprio dall’archivio della pellicceria, soprattutto dalle tele anni ’50, che Simona ha tratto la giusta ispirazione per dare vita agli straordinari modelli delle collezioni Blf.

Designer
Simona Gervasini

Label

Company profile
BLF – BloodLessFurs – a strong and direct statement, which defines a sensitive project, with great attention to modern ethics and sustainability, and meeting the demand from the growing share of consumers who are willing to a friendly behaviour toward nature and the other animals living with us on the Earth.

Fake furs made up with an extraordinary material, the Kanecaron, a high-tech fibre invented, patented and produced in Japan. The Kanecaron shows, within its surprising qualities, a touch and a look very close to the natural animal hair, a beautiful light and shade in the dyed colours, and a fire self-extinguishing feature.


The fibre is transformed in a range of soft, smooth and warm fake fur fabrics, light and pleasent to be worn, giving the same emotional sensation as the real furs, online with the expectation of the various fashion design directions: from the glamorous quill overshoulder, to the soft and seductive stole in fox.

The creative mind behind the brand is Simona Gervasini, who instills in the BLF collections the taste and the experience acquired in many years of activity in the high class real fur industry, which was already a great specialty of her mother, well known and beloved fur maker in Como, and from whose wonderful archive are taken the styles of the collections, obviously reinterpreted in a modern and glamorous edition.

The new collection, for next FW 2017 season, is made up of a dozen of styles, each shown in several different fur versions, and appears immediately very colourful and dynamic as a whole.The main theme is the mix of different furs and colours in the same items, in order to give a sure uniqueness to every style of the line.

Cobalt blue, orange, purple and mauve are alternate to the warm golden beige and the full deep black.We never miss the big cats spots, this season represented by the Snow Leopard, and the rare Clouded Leopard in its brownish shade, together with the Mink, the Beaver, the Kidassia, and a wide use of the Swakara, a very new reproduction in the world of fake furs, exclusive to BLF, in unusual and charming colours.Into the collection, an exclusive capsule of styles as “tribute to the Far East”, both in the kimono shapes, and in the special intarsia flower designs inspired by the Japanese Art.

Fashion shows & sales campaign


Contacts & showrooms

Contacts Showroom
Function
Contacts


Sales Department

Simona Gervasini
P : +39 339 73 09 349
info@pretrendmilano.com




Sales Department

Bruno Massa
P : +39 335 36 29 92
info@pretrendmilano.com

Multilabel showrooms
Sales territories
Contacts
DMVB
via Carlo Poma 38
20129 Milan, Italy
Worldwide

Press releases
 
Lookbook
Photos
  

Videos
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