Ethic
Bonheur is ethic with the research of a wisdow applied to the daily. This concept of “intelligent clothing inviting to happiness” address to the hearts in search lasting change.
Defender of the equitable trade, Bonheur dedicates most of his time to this combat. The brand collaborates with different NGOs, to the integration and improvement of women’s living conditions in poor countries. All clothing and accessories Bonheur are made ethically and solidarity. Whatever the country of production, the brand choose workshops respect the human rights and international labor standards. Bonheur gives priority to factories using environmentally friendly manufacturing process.
Collection
Bonheur invented a new purity. The monochrome, plain white, sand, and flesh are developed in fluid and natural fabrics. The models are sophisticated but have this rough detail which brings back them to an immediate reality.
Behind the apparent simplicity, an extreme care is given to details. The fabrics used are mainly organic and naturals.Bonheur is experimenting with new materials and new sensations. An air collection where lightness and purity are asserted...