Esra Bezek, the creator of CASHMEREINLOVE, is a graduate of the Parsons School of Design in New York. Prior to attending Parsons, Esra had a career in advertising and graphic design. A global nomad, living in Istanbul, a city defined as the bridge between Eastern and Western civilizations, Esra draws her inspiration from observances of such cultural riches. Whether it is Anatolian flowers or Czech cubism, Esra's deep interest in color and shapes finds a medium in cashmere. Travel continues to be a source of inspiration themes drawn from distant places and culture journeys each story is played out in collections ultimately offering light, effortlessly chic items suitable for the modern day traveler.
CASHMEREINLOVE is a luxury knitwear brand defined by its contemporary chic style. Founded in 2007 in Istanbul, the brand is inspired by a desire to allow women to enjoy wearing cashmere beyond classic cuts and colors. Reinterpreting luxury by melding the concepts of East and West, tradition, modernity, and contemporaneity, CASHMEREINLOVE style is led by signature cleancut shapes and architectural lines, to evoke a distinct feminine expression of luxury and elegance. CASHMEREINLOVE exudes easiness of approach and wear, celebrating spontaneity. Passionate about the relationship of the garments with you, CASHMEREINLOVE places emphasis on the movement and feel the passion to craft the collections is fuelled by these elements. Materials also play a central part to the brand's philosophy, using the very finest Mongolian cashmere yarns combined with wool, cotton and exquisite silks.The accessories also become a part of the collection, adding unique details, such as custom made beads, and tastefully introducing opulence of fur, silk and lace details. Specific cashmere blends and exclusive color palette are presented seasonally, making CASHMEREINLOVE staple items for the contemporary wardrobe, offering rare, custom made cashmere garments to be cherished for a long time. CASHMEREINLOVE is now available globally to feel, touch and try through stockists across US, Europe, Asia as well as the brand's flagship store in Istanbul.