CHRISTIAN DADA was founded in Tokyo in 2010 by Masanori Morikawa. The label’s name nods both to Parisian Haute Couture and Dadaism, the artistic movement, challenging perceived notions of beauty, logic, and social norms. The idea of the beauty of imperfection, which is at the core of Christian Dada design, is also the foundation of the wabi-sabi Japanese aesthetic philosophy.
Masanori Morikawa, who trained under Charles Anastase in London, has forged an unconventional approach to fashion. His complex, dark and energetic vision draws on a fascination for eastern subcultures and traditional Japanese crafts such as the “Yuzen” hand-dyeing technique used for silk kimonos. Traditional Japanese techniques are made modern through new applicationsof fabrics, delicate embroideries and intricate embellishments.
Christian Dada’s high involvement with the art world have also earned the brand’s international attention. After the AW16 official collaboration with the legendary Japanese artist Nobuyoshi Araki, followed by series of custom-outfits for a forerunning contemporary artist Takashi Murakami, the brand continues to showcase its direct influence of acclaimed artists such as French street artist Zevs, on the SS18 collection, and David Lynch for the most recent AW18 Collection. This influence also can be seen on the Paris runway, best exemplified through their dynamic runway installation, which featured 10 live drumming performances.
Initially presented in Tokyo, the label since 2014 has presented its men’s shows in Paris and opens up exciting new perspectives for the Christian Dada brand which is now sold at WILD STYLE in L.A., KOKKO in Canada, I.T. in Hong Kong, and at online retailer SSENSE. Christian Dada have also expanded into women’s wear starting with the Fall/Winter 2015, both collections are now presented together in Paris.
2010 Masanori Morikawa launched his label CHRISTIAN DADA
2011 Designed custom pieces for Lady Gaga forthe MTV Video Music Aid Japan Awards
2012 Fall/Winter 2012 Runway Show at Tokyo Collection for the first time Designed statement pieces for Lady Gaga for her Born This Way World Tour
2013 ReceivedDHL Designer’s Award for Fall/Winter 2013 Spring/Summer 2014 Runway Show at Tokyo Collection with KISS, and provided full costumes
2014 CHRISTIAN DADA’s first Spring/Summer 2015 Runway Presentation during Paris Fashion Week
2015 Awarded “Best New Designer” at the Shiseido 33rd Mainichi Fashion Grand Prix Fall/Winter 2015 Runway Show, Spring/Summer 2016 Presentation during Paris Mens Fashion Week
2016 Fall/Winter 2016 Runway marks CHRISTIAN DADA’s first show to be listed on the Paris Fashion week calendar Customized outfit for Takashi Murakami's Time Out Tokyo Cover shoot Spring/Summer 2017 Runway Show at Palais de Tokyo in Paris
2017 Fall/Winter 2017 Runway show at George V in Paris Spring/Summer 2018 Runway Show at Plais de Tokyo Saut du Loup Awarded as one of the 10 Asian Designers to Watch at Fashion Asia 2017 Hong Kong Designed and created costumes for Tokyo Ghoul
2018 Fall/Winter Runway Show at Halle des Blancs Manteaux The collection was featured in Vogue Runway along with review on Vogue.com
Fashion shows & sales campaign
Paris men's spring-summer 19 Sunday June 24 2018 at 5.00pm
Paris men's S-S 19
from Thursday June 21 2018 to Tuesday June 26 2018