Collection Privée?

Robiz srl
Via Calari, 7/5
40122 Bologne, Italy
T : +39 051 55 50 44
F : +39 051 55 00 16
UPDATED : February 09 2015
Women’s RTW, Men’s RTW, M’s Acc., W’s Acc.

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"He left school to get involved in the family business, in the very moment he realized that selling suited his personality much more than textbooks did".

At the age of 40, Massimo Bizzi can finally consider himself a successful man thanks to the creation of the brand Collection Privée?.

He was born in Bologna, in a family of apparel and shoe manufacturers. He attended the high school, but in the end he decided not to take the final exam, realizing that the subjects he was studying did not meet his expectations. So, he embarked on his fashion career and started working in his family business ROBIZ Srl where he quickly became a good sales manager.

In the mid 80’s he noticed that the accessories the market was offering were nothing special and they did not have that necessary flair to look unconventional.
The question mark after the word Privée on the label is the expression of a sense of uncertainty, the jump into the unknown.

The very first collection included a limited number of women’s shoes, but thanks to the news passing from customer to customer, his creations ended up in many of the most exclusive shops all over Italy.

1998 marked the transformation of a game into reality. COLLECTION PRIVEE? got recognized as a brand, whose creations still preserved Massimo Bizzi’s creativity and design innovation.
Hunted by world-class companies, Massimo Bizzi offered his expertise in the design of shoes, accessories, clothing and any kind of object, which could express his style.

SUPERGA (a big outdoor sport brand) asked Massimo Bizzi his collaboration for two years. In that lapse of time Massimo Bizzi’s innovative ideas and design returned an identity to this major brand. His design studio has grown and developed also through other important collaborations focused on products, which are very near to his taste.

But Massimo Bizzi has got involved also in amusing activities like the design of the atmosphere and uniforms for a luxury resort in the Caribbean.

Alongside of the image of the shoe collection came then the COLLECTION PRIVEE? clothing line, which became the cream for some of the most exclusive shop-windows in the world just in the turn of three seasons. In 1999 bags stopped being part of the shoe collection and became a collection on their own.

Today, COLLECTION PRIVEE? is a well defined style. Craftsmanship, irony, naturalness and personality identify a COLLECTION PRIVEE? creation.

COLLECTION PRIVEE? aims at merging design with industrial production. With this target in mind, Massimo Bizzi is focusing his economic efforts not only on the product development but also on human resources.

Massimo Bizzi gives a significant contribution also in financial terms to the companies with which he co-works, as the substantial grow of their turnovers demonstrates. 2001 was a boom-year and figures were more than respectable.

In spring 2002 Massimo Bizzi opened his new studio, where all the lines on which Massimo Bizzi works are now developed.

Its studio – located downtown Bologna but among ancient green trees – will be home to fashion, parties, events, meetings and to all what can coexist with his so unique and modern style.

One of his recent creations is COLLECTION PRIVEE? L’ux: a new accessory line based on vintage scarves and a new way of wearing them. It was launched in 2006 and it met an outstanding success.
Massimo Bizzi


Company profile
Collection PRIVEE? debutta nel 1988 con una collezione di calzature ed accessori firmate da Massimo Bizzi. Creazioni particolari, coraggiose, frutto della ricerca di materiali unici e ardite sperimentazioni tecniche, ognuna delle quali rappresenta una vera e propria scommessa: questo sta a significare il punto di domanda che accompagna il logo. Le caratteristiche e lo spirito con cui nasce il brand contraddistinguono ancora Collection PRIVEE?: destrutturazione e re-interpretazione in chiave ironica delle tendenze in modo del tutto personale, che prevede l’utilizzo di materiale vintage e l’adozione di un nuovo ‘dress code’ basato proprio su innovative combinazioni di elementi.Il lavoro di Massimo Bizzi è orientato sulla ricerca dei materiali e sulla sperimentazione tecnica, ed è contraddistinto da una cura quasi maniacale dei dettagli. Nel 2001 Collection PRIVEE? lancia per la prima volta sul mercato la pelle tinta in capo.Grazie a questa tecnica innovativa nell’ambito dei trattamenti per la pelle fino ad allora sperimentati, il marchio sviluppa un’identità molto forte e segna l’inizio di una nuova tendenza nel panorama della moda. Il lavaggio a mano e la tintura a capo finito fanno di ogni prodotto Collection PRIVEE? un pezzo unico che grazie alla sua affascinante irregolarità acquista una sorta di anima vintage. Questa tecnica diventa il segno distintivo di Collection PRIVEE? e conduce il marchio verso il successo. Le collezioni Collection PRIVEE? sono ideate e misurate su un uomo e una donna sofisticati e accorti ad esprimere se stessi attraverso i dettagli.Ad oggi l’azienda è fiera di contare fra i suoi, i clienti più esclusivi in tutto il mondo, e il suo obiettivo è continuare a consolidare la propria posizione nel mondo della moda, con lo spirito proprio della filosofia e dello stile del marchio.
Robiz srl
via Calari, 7/5
40122 Bologne, Italy
T : +39 051 55 50 44

Contacts & showrooms


Showroom Collection Privée?
corso Concordia, 10
20122 Milan, Italy


Showroom Collection Privée?
Mnz Showroom 273 Grand Street
5th Floor
10002 New York, United States

T : +1 646 3841212


Showroom Collection Privée?
24, Rue Saint Roch
Paris, France

T : +33 06 13252284


Showroom Collection Privée?
Sales Department
corso Concordia, 10
20122 Milan, Italy

T : +39 02 76 01 12 02


Sales Department
Sales Department Italy

Manuel Dall'Agata
T : +39 051 55 50 44


Sales Department
Sales Department World

Alessandra Lombardi
T : +39 051 52 83 188

Multilabel showrooms - Sales territories

Sales Department Japan for Women's Collection
HP France
T : +81 (0)3 57 78 20 20

Press contacts

Press Contact

Press Department


Selection of multilabel boutiques


Tiziana Fausti
piazza Dante, 1/A
24121 Bergamo

Mister Gal
Via San Vitale, 56
40100 Bologne
Chiavari (GE)

via Martiri della Liberazione, 155
Chiavari (GE)

Flow Store
via Vecchietti
Hong Kong

G1/F, M88 Wellington Place, 2-8 Wellington Street
Hong Kong
Hong Kong

Tsvetnoy Central Market
Tsvetnoy boulevard, 15, building 1

Journal Standard Luxe
11-12 Galerie de Montpensier, Palais Royal
75001 Paris

H.P France
4F, Sophia Building - 6-10-11 Jingumae Shibuya-Ku
150-0001 Tokyo