Founded in 1997, Day Birger et Mikkelsen, has grown to become one of Scandinavia’s most successful and distinct fashion brands.
Inspired by Asian tailoring and culture from over a decade spent in Asia, founder Keld Mikkelsen wanted to create a business focused on a design driven product with a craftsmanship revival, which manifested in details such as embroidery and beading and focusing on contemporary everyday glamour

During the past few years, the global ethnicity that initially characterized DAY Birger et Mikkelsen has become urbanized to appeal to metropolitan bohemians. To ensure continued creativity, individuality and longevity, DAY creates inspirational key looks and iconic designs within contemporary, classic and bohemian aesthetics.

DAY is an international Lifestyle brand offering fashionable Women’s, Men’s and Home wear with more than 40 + own stores worldwide and has 1100 stockists in 39 countries.

DAY has recently launched a new line, called 2ND Day. A Modern collection for the free-spirited urban woman. The collection introduces a contemporary and clean design profile, bringing a minimalistic edge to the Bohemian Aesthetics of DAY.