Paula Sutter is, as Diane von Furstenberg would describe, “the woman in the driving seat, the epitome of the Working Girl, the woman on the go…” Paula began her career in fashion over 18 years ago at Madison Avenue, a multi-line showroom, where she learned the fundamentals of sales and merchandising. Her interest in fashion coupled with her sales-driven mind eventually led her to Donna Karan. Six years later, Paula worked her way up to Vice President of Sales, running all domestic divisions of DKNY including DKNY clothing, Classics, and Specialty Sizes, significantly growing the business. In 1998, Paula joined Diane von Furstenberg as a consultant and was hired as President one year later to relaunch and rebuild the DVF brand. In this role, Paula reinvented the DVF brand into an important lifestyle brand, ultimately reestablishing DVF’s legacy. Under her direction, the DVF brand has evolved from the wrap dress into a comprehensive ready-to-wear line including dresses, sportswear, eveningwear, swimwear, jewelry, accessories, luggage, and handbags. Today, Paula continues to strategically grow the business, and the DVF brand is now sold in over 56 countries worldwide. In addition to her business pursuits, Paula sits in the Board of Directors for Love Heals. She lives with her husband and two daughters in Summit, NJ.


