Dough




DOUGH
Dough
Hermes Building 5th floor, Gouraud Street, Gemmayze
Beirut, Lebanon
P : +961 37 57 026
F : +961 14 48 892
COLLECTIONS :
Women’s RTW
UPDATED : March 12 2014
LINKS

Designer

Biography
Dough came about of a love for high fashion and a penchant for minimalism. In a trend driven era, founder and designer Dima Kassis saw herself drawn instead to wanting to explore the lines of an understated, effortless, and poised elegance through clothing. Translating the vision into form became about creating a luxury brand with a strong focus on cuts and volumes meant to enhance the female figure in a sexy and sophisticated manner.

As a 21stcentury nomad growing up across continents, designer Dima Kassis had a defining passion for high fashion from an early age. Born in New York City of Lebanese descent, Dima spent the most of her early childhood in 80’s francophone Algeria where she was first introduced to the influence of French glamour and design.

In the early 90’s Dima moved on to neighboring Morocco where she reveled in a world of color and opulent glamour. Inspired by the idea of eastern opulence meeting modern sensibilities in fashion, Dima spent evenings developing her sketches with a couturiere graduate of L’Ecole des Beaux Arts in Paris. Here she saw vintage designer couture pieces restored, and the workmanship and detailing in creating a caftan. She began looking at the color-intense and detail- infused caftans, and designing simple understated and elegant ones that she would wear to weddings and social occasions.

Having received a bachelor’s degree in finance from the American University in Washington D.C. in 2004, it took Dima six years and several countries to finally make the leap from corporate banking to courses at Central Saint Martins College of Art and Design. From London onto the European textile fairs, just over a year later, Dima’s vision finally began to take form, and in 2011 she moves to her native Lebanon to set up studio in preparation for her Autumn Winter 2012-13 collection.

Through the culmination of her travels and experiences, Dough is her global nomad take on an anonymously chic design aesthetic. Her desire to create a luxury brand that embodies an understated and poised elegance with an edge. Always imparting a very feminine gypsy spirit, it was about creating pieces that were original, meticulous and sophisticated in their simplicity.

Designer
Dima Kassis

Label


Fashion shows & sales campaign


Contacts & showrooms

Management
Dima Kassis
P : +961 76 85 85 07
e.dkassis@doughcollection.com



Showroom
Function
Contacts
Dough Showroom
Hermes Building 5th floor Gouraud Street, Gemmayze
Beirut, Lebanon

Sales Department
Sales Manager

Salim Kassis
P : +961 76 88 87 83
salim@doughcollection.com

Press offices
 
Contacts
Disciplines
155 rue Amelot
75011 Paris, France

Zeina Raphael
P : +33 (0)6 83 93 53 76
zeina@almazcommunication.com

Press releases
 
Lookbook
Photos

Videos
Boutiques
Selection of multilabel boutiques
Designers Lounge
Salhiya Complex, Avenues Mall, Arraya Center, Zahra Complex
Kuwait City
Kuwait
e commerce

Blank Boutique
Al-Oraba Road
Riyadh
Saudi Arabia
e commerce

Sauce Marina Mall
1st Floor, New Extension, Marina Mall
Abu Dhabi
United Arab Emirates
e commerce

Sauce Dubai Mall
Dubai Mall, 1st Floor, Fashion Section, Downtown Burj Dubai
Dubai
United Arab Emirates
e commerce

Sauce Village Mall
Ground Floor, The Village Mall, Jumeirah Beach Road
Dubai
United Arab Emirates
e commerce