Erotokritos launched his eponymous line in Paris 12 years ago after studying design in the US and working under directional designers
Martine Sitbon and
Thierry Mugler. Now well established throughout Europe, Erotokritos boasts 2 boutiques in Paris as well as a strong representation in Le Bon Marché, Les Galeries Lafayette & Selfridges.
All pieces of the designer line are manufactured in Europe with the finest fabrics including Italian jersey, Parisian lace and often featuring custom prints. Easy to spot on the street or on the rack, the Erotokritos collection exudes sweetness and whimsy; the perfect statement for the woman who knows she can be fun, darling, and beautiful all at once.
Known for his cut, drape and use of novelty and colour, Erotokritos' designs are a signature in and of themselves. Harpers and Queen put it best:
"it's all adorable, but one of the clever things about Erotokritos' designs in that girlieness never comes at the expense of sexiness or grown-up chic".