Japanese designer Nao OKAWA is artistic director of GEYM starting with the SS16 collection. His work focuses on the selection of techical fabrics suitable for a daily, urban use, as well as research on wearability following the GEYM vision. 13 years as head designer at Marithé et François Girbaud and a recent collaboration with Repetto have helped him in this quest. In the clear continuity of the first GEYM collection, FW16 nevertheless carries his imprint. The fabrics used are mainly sourced in Japan as well as in Italy, bringing together high-end appearance, feel and technicity.
GEYM is a masculine wardrobe focusing on style and performance, based around sharp outdoor garments designed using high-end techniques and fabrics, for performing urban travellers who are perpetually on-the-go.
Every detail has its importance. Functionality and technicity are at the heart of the garment. GEYM’s SS16 collection designed by Nao OKAWA includes technical fabrics sourced in Japan, Italy and Germany. Light, breathable and instantly recognisable, GEYM garments are designed as a second skin perfectly suited to the infinite playground of the city.
Fashion shows & sales campaign
Paris men's F-W 19 / 20
from Wed. January 16 2019 to Tuesday January 22 2019
GEYM Nieuway Showroom Backslash Gallery
29 rue Notre Dame de Nazareth
Shortly after graduating from a major business school, Charles GASTON-DREYFUS launched Art’n Street, a brand of organic, fair trade t-shirts hand-painted by young street artists. This is how he met Thomas, who invited him to his Cabinet de Curiosités 2013 hosted by Andreas Murkudis in Berlin.Charles is a sportsman, competitor and avid cyclist, who noticed that the majority of garments are not adapted to urban life – a key element always seems to be missing.GEYM was born through this search for the perfect combination of style and technicity.
Co-founder – Financial Director And Collection Co-director