Jon Koon is a Chinese-American entrepreneur, designer, artist, photographer, and manufacturing guru.
As a young aspiring visionary, Koon has traveled the world extensively in search for fashion, trend, culture, photography and business, resulting in keen understandings of global fashion lifestyles as well as expertise in product development. After two successful design and manufacturing ventures, Koon launched Private Stock, his personal, luxury menswear line.
As the name suggests, Koon’s lifestyle brand alludes to exclusive goods, tucked away and reserved for those in the know and with the means to afford it. Fusing East and West, Koon describes Private Stock as “when Europe met Japan, got married in Hong Kong and took a honeymoon in New York City”, and the collection represents his vision of tomorrow’s global fashion house.
In April 2013, Koon opened the critically acclaimed “anti-retail” Private Stock flagship at the historical 76 Wooster Street, the last home and studio of Andy Warhol. The concept store is often referred to as an “amuseum” (part museum, part interactive amusement park for fashion), alive with sense of discovery in not only the products but also the curation.
Haculla, a designer streetwear collection, is designed by Tykoon Brand Holding’s owner and creative director Jon Koon, and inspired by the iconic Harif Guzman’s 15 years of provocative street art. Guzman began tagging the streets of New York in the early-2000’s and became recognized for his work soon there after, gaining a celebrity following. They have since watched him transition from a street artist to contemporary painter. His street and contemporary art works have been exhibited internationally. However, he calls New York home as well as his favorite canvas and inspiration. Haculla’s first collection is inspired by and references Guzman’s “Dark Ages” characters. The original series is an examination of the old masters in classical art, and within this series Guzman juxtaposes his signature street art characters with iconic styles often depicted in old master paintings.
ABOUT THE ARTIST
Harif Guzman, born March 23, 1975, in Venezuela, spent much of his childhood surrounded by his mother and sisters and was influenced strongly by his father (a printer and typesetter). As a little boy in 1980, Guzman came to New York City. Guzman calls New York not only home but his canvas and inspiration. The inspiration of his work derives from mechanical reproduction and a unique technique that refuses the deadening effects of iconographical conformity. Further inspiration is the result of Guzman's earliest experiences of image making and the honest craft that he encountered working in his father’s print shop as a boy. The subsequent trajectory of his path from shop worker turned street-smart skate punk, to a worldwide, well respected contemporary artist, involves an alchemical shift as humble cast-offs evolve into fine art in his studio. Visit his Website at: http://www.harifguzman.com/
Fashion shows & sales campaign
Paris men's S-S 20
from Wed. June 19 2019 to Tuesday June 25 2019
Haculla Jon's Room 62 Rue de Turbigo