Andrea Brà, Co-founder of HTC I Hollywood Trading Company, seamlessly blends his expertise in Italian leather artisanship and his personal passion for vintage and music while injecting modern creative direction and entrepreneurial vision to drive the brand internationally. By transforming and redefining the perception of modern craftsmanship into a cult following, HTC naturally embodies a sense of belonging in Los Angeles, California with global relevance. Since years, Andrea has consistently brought a modern interpretation of vintage to some of the most successful luxury fashion houses around the world. Having collected an enviable vintage accessories archive, he has creatively and strategically inspired designers as they define, develop and produce accessories for their brands together at his headquarters, LCB Company, in Verona, Italy. Today, Andrea continues to explore and be driven by his desire to raise the level of authenticity and quality in both his career and personal pursuits of music, styling, art direction and travel.
Hollywood Trading Company I Modern Artisans
Set against the iconographic backdrop of the Hollywood hills, Hollywood TradingCompany is defined by its birth in Los Angeles, California, and inspired by the progressive culture of Rock and Roll, bikers on road trips and the freedom to be a part of it.
Gone are the days when HTC re-interpreted the past; and instead today, HTC is writing a new chapter as we look to a future of discovery and adventure with a deep passion for the world around us.
Across leather accessories, apparel and footwear, every iconic HTC design expresses the bold personality of the Brand by re-engineering American vintage and contemporary styles with modern and artisanal sensibility, edge and elevated workmanship.
HTC was co-founded by Zip Stevenson, the highly reputed vintage expert in Los Angeles, and the leather art and craft artisan, Andrea Brà, whose creativity and entrepreneurial vision drives the project internationally.
Made in Italy and the USA, HTC tells stories about its research, recovery and experimentation that are strongly bound in its DNA of quality and as a child of the “City of Angels.”
Fashion shows & sales campaign
Paris men's F-W 19 / 20
from Friday January 18 2019 to Tuesday January 22 2019