id

Established by Hong Kong designers Julio and Cyrus, id has become a frontrunner in the world of emerging fashion. Founded on the inspiration between the designers' chemistry and relationship of the counterbalance between opposing contrasts of romanticism and realism. Their concept for the brand is stemmed from the unique and aggressive contrast in terms of their personalities, styles and aesthetics to bring froth a wholly complete identity - a masterful unity as of the yin and yang.

Introducing the world to their designs, the dynamic duo's mission for the brand is not only to dress the woman, but to tell a story of their love for harmony despite great differences, to emphasize on emotions that glorify the past yet anticipate the future, and to simultaneously inspire through both idealistic and realistic viewpoints. id is the essence of the psychoanalytical, instinctual structure - a perfect representation of the desire that Julio and Cyrus translate in their art.

Created to inspire and encourage women of their strength, independence and their ability to adapt to our ever-changing society, id's collection each encompassing the feminine, delicate fluidity against a masculine bold, structure. Each designer places emphasis on elements to portray the woman they love - for Julio, intrigued by beautiful yet fragile - translated into his work through the most minute details - and forCyrus, drawn to the spontaneous and ever-changing features - which can be seen in the majority of pieces that were created to transform.