Jet Set AG
Via Maistra 28
7500 St. Moritz, Switzerland
Men’s/Women’s RTW, Women’s RTW, Men’s RTW
Men’s/Women’s Accessories : Shoes, Bags, Scarves, Caps
Men’s Accessories : Shoes, Bags, Scarves, Caps
Women’s Accessories : Shoes, Bags, Scarves, Caps
UPDATED : September 03 2019


Michael Michalsky is regarded as one of Germany’s most influential fashion designers. Until 2006, he served as the Global Creative Director of adidas, where he, among other achievements, over saw the launch of Y-3. In 2006, he was named Creative Director of German luxury icon MCM, where he served until 2018 in several positions. The Berlin based Designer is the founder and designer of his own label, MICHALSKY, and his Haute Couture collection, ATELIERMICHALSKY. Over the years, he has been recognized with numerous internationally renowned design awards, including Red Dot and GQ Designer of the Year, among others.

Michael Michalsky


Company profile
A pioneer returns. JETSET is the performance-inspired luxury sportswear brand founded in St. Moritz in 1969, now under the creative direction of Michael Michalsky. Originally developed as elevated skiwear, JET SET today speaks to confident consumers who are fearless in their expression of style and who seek a modern, adaptable, technical wardrobe to suit the multiplicity of needs of contemporary life.
At its inception, JETSET created a blueprint for sportswear design that continues to inform and inspire an entire industry today. From its brave development of breakthrough fabrics to its audacious use of color and vivid patterns. The ‘JET SET STAR’ is a striking, recurring graphic which dates back to the brand’s origins in St. Moritz where the first store showcased an architectural element shaped as a star. JET SET pushed the limits of design with the simple goal of providing the best products for its consumers.
JET SET is not rooted in one place or one period in time. It is a state of mind—a quality of being open, liberated, unapologetic, conscious, adventurous, global, on-the-move, and masters of one’s domain. JET SET is for doers who dare. JET SET is forever.

The newly created JET SET logo is comprised of letters in a dynamic contemporary font set against anangular orange-and-black placard. This clean and distinct aesthetic refers to the label’s Swiss-German heritage, yet the bold, confident colorway suggests a 21st-century attitude.
Genderless and ageless, JET SET’s fashion collections represent new era luxury which are delivered in strategic seasonal drops focusing on well-crafted skiwear, sportswear, and essentials. Mr. Michalsky pushes the limits of innovation with his forward-thinking and unexpected designs—futuristic in both style and execution. At the same time, these ranges are deeply informed by the archive, reinventing JET SET classics and transforming them in the aesthetic language of today.
JET SET is currently available in 120 stores in 20 countries including Germany, Austria, Switzerland, Italy and the US. Among others in Zurich, Gstaad, Aspen, Verbier and St. Moritz where the company’s headquarters reside. The parent is Gaydoul Group which is based in Switzerland. Under the creative direction of Michael Michalsky the collection will expand from Skiwear to Sportswear and will be available in key metropolises around the globe from 2019.

Fashion shows & sales campaign

Contacts & showrooms

Marco Di Rado



Sales Department
Sales Manager & Retail Buyer

Cynthia Bertschmann
P : +41 (0) 44 200 04 75

Sales Department
Sales Manager Europe

Crispin Spindler
P : +49 (0) 175 79 30 409

Sales Department
Junior Sales Manager

Natacha Matter
P : +41 (0) 44 200 04 74

Press offices
151 rue Du Temple
75003 Paris, France

Carlos Freixeda

haebmau. ATELIER
Rosenthaler Str. 52
10178 Berlin, Germany

Gabriel Schauf
P : +49 (0) 30 726 208 309

Press releases
JET SET_Global Creative Director Announcement EN
JET SET_Global Creative Director Announcement_FR

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