In 2008 Joanne graduated cum laude at LISAA (L’Institut Supérieur des Arts Appliqués) in Paris. Immediately following her studies, Joanne held a six month internship at the international trend agency Peclers in Paris.

Subsequent to this and other events, Joanne made the decision to realize her dream and start her own design label ‘ Joanne Vanden Avenne’.

In March 2010, Joanne presented her first A/W 2010-2011 collection at Tranoi Paris. This was followed by a fashion show for a limited professional audience that caught the attention of representative boutiques.

In June 2010, the US Ambassador to Belgium and his wife hosted Joanne’s unique runway show on the rooftop terrace & garden of their Residence in Brussels where she showed her S/S 2011 creations.

Joanne participated at Tranoi, MeMy Mode in Paris, 080 Barcelona Fashion in Spain, private showroom Spiga 3 in Milan, Gallery2020 in Antwerp.

Her collections are inspired by a symbiosis of minimalism and delightfully asymmetric volumes which also incorporate her interpretation of timeless elegance and sensuality. Uncompromised, distinctively refined luxury fabrics, comfortably cut and traditionally crafted are the embodiment of Joanne Vanden Avenne’s signature pieces. As part of her design process, she may integrate several fabrics into one garment, such as a wedding dress with crepe de chine, jersey and silk muslin. She may also apply touches of color to her fabrics, using nature elements as her inspiration. Her expression of color translates back to her passion for painting.

Joanne's designs resonate with all dynamic women, those young and those young at heart, who wish to impress on any occasion, in an elegant and natural way.