Michela Casadei was born in Ravenna on the 16th January 1965. The major thread of her story is a determined search for continuity between her private experiences and those of her work. In her view, human studies and love of cinema and literature are just as important as the cultural climate of the Eighties, a period of malice and contradictions.
Once graduated in Political Science, she took a Masters in Fashion Styling which introduced her into the fashion environment through her collaboration with some important top magazines.
It was in these circles that Michela was offered the opportunity to enter the world of fashion as a designer for a clothing line: Ter et Bantine. There she began her career as a designer that, after various professional growths, led her to Boccaccini. Michela brings her creativity and the cultural baggage developed in the clothes world to Boccaccini.
Being a modern woman, keen on the essence of things, this nostalgia makes that everything she touches turns pretty, feminine.
The beginnings of the Boccaccini company can be tracked back to 1959.It was founded as a small family business but from the first moment its production held a prominent position amongst the footwear designers of the Marche region thanks to the particularly sophisticated style and the use of precious materials such as ostrich, python and crocodile.This is why the product, from the start, is founded on a level of superior quality level and gives the company the opportunity to make itself well-known overseas.It was from this time that the big American buying groups opened up important licence collaborations.Throughout the Sixties and Seventies, Boccaccini's footwear progressively conquered the European markets, the USA and the Far East.The company witnessed a crucial turning point in 1987 thanks to the capability and intuition of Alfredo Boccaccini.
Having grown up in the "heart" of the Boccaccini company, he combined an intimate knowledge of the product with his own passion, creating the basis for the birth of a new collection under the brand L'Autre Chose, literally "the other thing" that summarises the concept of a clear difference, a different approach to the world of footwear.And so was born a modern concept of production coupled with a strong tradition in the footwear industry. The immediate results saw Barneys NY as the first buyer. And so followed collaborations with the "new big names" of the time: Patrick Cox, Martin Margiela, Alexander McQueen, Sartore and the German designer Eva Mann. Then followed collaborations with Max Mara and Ter et Bantine.In 1998 Michela Casadei, a designer from the world of ready-to-wear, arrived in the company. Thanks to her sensibility and stylistic knowledge, she brought L'Autre Chose a French taste: feminine, with particular attention to detail and the end product. L'Autre Chose found the right image, the alliance between a deep knowledge of the factory in terms of quality and product and the stylistic research of Michela.A rigorous policy of development, quality and punctual delivery, together with a deep knowledge of the market propelled L'Autre Chose into a strong growth in terms of image and distribution.The birth of another Collection under the brand Red in 1999, thanks to the collaboration with Dutch designer Freddy Stevens created another sophisticated brand of bohemian taste. Red Collection emphasises the importance of handmade shoes and rediscovers the artisan techniques of the quintessential’s English male shoe. The need to re-name the brand Red to Alf red springs from the need to underline the sophisticated process of a handmade product born from a stylistic need of Alfredo Boccaccini, always bound to the Red market.The birth of the Boccaccini Collection reflects back to the same period; a refined product, sober, elegant, on stiletto heels; a product representative of the Fifties and giving the company the possibility to reflect the history of the brand and to relive its origin.Another important turning point was the birth of a ready-to-wear Collection in Autumn/Winter 2005: a Collection on the same wavelength as the brand and created to fill the world L'Autre Chose. The three Collections are showed in Milan, at Showroom Boccaccini, Via della Spiga 42.
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