Loreak is an independent and global brand, founded in 1995. We keep looking for utility rather than showiness, with honest, essential and clear-cut clothes.
Our three main pillars are landscape, manufacture and culture. Landscape is our starting point, from where we view the world; the stone, the mountains and the Atlantic. We are far away from the big city and this standpoint allows us the freedom, spontaneity and liberty that we apply to our garments. Manufacture is the way of making things. That is with accuracy and agility. We pay attention to the present, carving out a niche with patience, getting it wrong and then right. Culture is what excites us, it is something we experience and then put into our collections. Despite it all, our garments are more functional than conceptual. The brand is distributed through 500 retailers, 15 Loreak stores (Madrid, Barcelona,Paris ... ) and department stores (Galeries Lafayette, Printemps, Citadium,...).
Fashion shows & sales campaign
Florence men's F-W 19 / 20
from Tuesday January 08 2019 to Friday January 11 2019
Pitti Immagine Uomo 95°
Fortezza da Basso v.le F. Strozzi 1
, Italy ALTRO UOMO 2ND FLOOR – BOOTH 138