Maxime Simoëns was born in Lille in 1984. Since he was a child, painting, theatre and cinema were his favorite hobbies. Artistic expression, his passion.

After completing his A Levels, Maxime went to study applied arts in Lyon, and then joined the Chambre Syndicale de la Couture Parisienne. He won the first prize for Lace Fashion at the International Competition I-Design, as well as the first prize for Incentive in France and the François Lesage prize both at the International Competition For Young Fashion Designers.

In 2006, he came first in his year and continued his apprenticeship with the designers of major fashion houses such as Elie Saab, Jean-Paul Gaultier, John Galliano for Christian Dior and Nicolas Ghesquière for Balenciaga.

In his search for creative independence and the desire to create his own fashion house, Maxime set out to create his own universe in women’s wear. Today that dream has become a reality. Free from all contemporary influences, Maxime defines, from his very first collection, innovative vision, blending graphic design into the architecture of his creations.

The subtle geometry of his silhouettes merges structure and fluidity. The precision of the pure lines reveals a sensual feminity - elegant and timeless.