Respected by London’s fashion community as one of the industry’s original innovators, Michiko Koshino was among the wave of Japanese talent to descend into Europe during the early 80’s, bringing with them an entirely new way of thinking. Michiko’s designs and personality soon became interlinked with the prolific London club scene as she rose to fame in the early 1990’s – a favourite of Stella McCartney, David Bowie and Moby to name a few. Michiko has dressed not only stars, but a generation, and as a result her numerous labels including Yen Jeans, Michiko London and Motorking have achieved both commercial and cult success alike. A pattern-cutter by trade, Michiko’s deep understanding of silhouette, materials and quality have cemented her as a master of her craft. Constantly experimenting with fabrics, her instantly recognisable inflatable coats and denim pieces have become synonymous with Koshino.
Based in London with strong links to Japan, Michiko Koshino is a unisex clothing label with a heart rooted in the club scene and an experimental approach to technique and materials. Now venturing into its third decade, the brand continues to push boundaries of the expected, whist still retaining the signature attitude that put it on the map. Credited for developing the original inflatable garment, the name has become a formidable cult name to those in the know. Michiko Koshino remains as one of the longest standing designers to feature at London Fashion Week, having worked with the British Fashion Council since its founding, currently listed on LFWM’s schedule.
TIMELINE: . 1973 - Michiko arrives and settles in London . 1975 - Michiko Koshino launches eponymous label . 1986 - Michiko London is launched . 1987 - Long-term relationship sparked with the British Fashion Council . 1987 - Menswear label ‘Motorking’ is launched . 1989 - Infamous London store opens on Neal Street, Soho . 1992 - AIDS campaign launched in New York . 1994 - Michiko is celebrated by the V&A Museum with an inflatable jacket on permanent display . Mid 90’s - Yen Jeans is launched . 2001 - Yen Jeans start a collaboration with Italian studio ‘Flash and Partner’ . 2006 - Michiko is honored by UCA . 2016 - Michiko London celebrates its 30th anniversary . 2016 - Michiko launches her first sushi bar, ‘Michiko Sushino’ directly underneath the atelier in London
Fashion shows & sales campaign
London men's S-S 20
from Tuesday June 11 2019 to Friday June 28 2019
74 Salusbury Road
NW6 6NU London
, United Kingdom by appointment only