Japanese fashion designer Mihara Yasuhiro first made his name in footwear, creating his first line of shoes in 1994 whilst still attending Tama Art University. Praised for the innovative, modernist style of design, Mihara soon translated his vision into his 1997 shoe label "Miharayasuhiro".

In 1998 Mihara launched his first store, SOSU, meaning "prime number", in Aoyama, Tokyo. After establishing himself as a dominating force in the footwear market, Mihara decided to expand his creative realm. Developing his signature style - muted, monochromatic and distinctly urban - Mihara began to design menswear that same year. By 1999 the ‘ SOSU CO., LTD.’ company was set up and, due to the rapid business expansion, the company name was changed to ‘ SOSU INTERNATIONAL CO., LTD.’

The year 2000 was a landmark for Mihara. The designer began his now highly-successful partnership with Puma. In 2001 Mihara launched one of Puma’s best selling black label collaborations. Wildly inventive, Mihara’s Puma sneakers have been embellished with features including fur, studs and metallics - adding a true avant-garde edge to the brand’s sportswear aesthetic.

Mihara has also made segway in the luxury fashion market with his eponymous menswear label, internationally launched in 2004. In June of 2004, Mihara presented his first ‘SS05 Men’s collection in Milan to great acclaim. After showing in Milan for 4 seasons, Mihara decided to present his men’s collection in Paris. Mihara’s SS09 collection garnered such critical acclaim that it was specifically chosen by Mensstyle.com as one of the TOP 10 greatest Men’s designer collections shown at Paris.

Recent developments include the opening of flagship boutique in Hong Kong, SOSU MIHARAYASUHIRO HONK KONG, and the adding of jewellery, sunglasses and an accessories line to the prestigious Mihara Yasuhiro portfolio. Mihara also presented a SS10 Miharayasuhiro Woman collection in Tokyo.