TAKESHI OSUMI Launched PHENOMENON in 2004. Have been participating Tokyo Fashion Week since 2010. Started MISTERGENTLEMAN with Yuichi Yoshii in 2012.
YUICHI YOSHII After his experience as a buyer at CELUX, members only select shop of Louis Vuitton and a buyer and director at LOVELESS, he opened a concept shop, THE CONTEMPORARY FIX. His work covers a wide range including the organizer of the official event, VERSUS TOKYO at Tokyo Fashion Week. He is the founder of Delicatessen "PARIYA"(established in 1996) and deals with the consulting to be concerned with various food business.
Takeshi Osumi , Yuichi Yoshii
Mens’ brand started as duo by Takeshi Osumi, designer of PHENOMENON and Yuichi Yoshii, owner of THE CONTEMPORARY FIX in 2012, in Aoyama, Tokyo. Released 2013 F/W collection as runway style at official event, VERSUS TOKYO during Tokyo Fashion Week in 2013. From that time on, continuously releasing collections by various styles such as runway show, image films, and so on during each time of Tokyo Fashion Week.
Brand concept is “NEW YOURS” Osumi and Yoshii pursue the basic style that they have a taste for on a daily basis and propose standard and “postmodern clothing” that have a new sense of balance created by adding a slight anharmonicity to the detail, silhouette and coordination.
Fashion shows & sales campaign
Paris men's S-S 20
from Friday June 21 2019 to Sunday June 23 2019
Hôtel d’Évreux , 19 Place Vendôme