After graduating from the Chambre Syndicaled e la Couture Parisienne in 2006, Maxime Simoëns first pursued his apprenticeship within Parisian Haute Couture houses such as Jean-Paul Gaultier, Elie Saab,Christian Dior and Balenciaga.
In 2008, he participates to the Hyères festival,where his collection had a great success. One of his dresses was spotted byBeyoncé, who wore it for the cover of her album «4». Following this triumph andthe press support, Maxime Simoens decides to launch his own couture house in2009.
In 2011, Maxime Simoëns joins the Paris fashion calendar. It was the first time in history that a designer became a member of the Federation without ever having first staged a show. He showed his first collection in January 2011. Architectural silhouettes, structured cuts, embroideries and prints become his recognizable signature.
In 2012, the designer was announced as thenew creative director of french label Leonard. His first collection ispresented in March at the Grand Palais in Paris. After seven years as the headof the eponym couture house, designing women’s Haute Couture and prêt-à-porter,Maxime Simoens decides to open up a new chapter of his career. In 2016 he has broadened his sphere ofcreative expression to men’s fashion. He creates M.X PARIS, a men-only premiumprêt-à-porter brand. Timeless pieces, sporty and ultra-contemporary, they aremade for the urban modern man. Main credo: creativity that remains wearable andaccessible.
In 2017, Maxime Simoëns is taking hold thereins of Azzaro as its new artistic director.The french designer will overseethe house’s couture collections, ready-to-wear lines and men’s and women’saccessories. His first collection will be presented during Haute CoutureFashion Week in Paris in July 2017.
Admired by many stars, Simoens dressesfashion and music celebrities such as Beyoncé, Léa Seydoux, Juliette Binoche,Carla Bruni-Sarkozy, Emma Watson, Rachel McAdams, Kylie Minogue, Blake Lively,Mélanie Laurent, Beth Dito, Dita von Teese, Keren Ann and Clotilde Courau.
Afterseven years as the head of the eponym couture house, designing women’s HauteCouture and prêt-à-porter, Maxime Simoens decides to open up a new chapter ofhis career.
In 2016 he has broadened his sphere of creative expression to men’sfashion. Hecreates M.X PARIS, a men-only premium prêt-à-porter brand. Timeless pieces,sporty and ultra-contemporary, they are made for the urban modern man. Maincredo: creativity that remains wearable and accessible.