NEHERA was originally founded by the 1930s visionary entrepreneur Jan Nehera who developed his small tailoring business in Czechoslovakia to a few factories and more than 130 retail stores in Europe, the United States and Africa. The brand re-employed the timeless heritage of its former Slovak and Czech tailor studios when it was resurrected in 2014 by Ladislav and Bibiana Zdut
At NEHERA the priority is comfort. Each product is carefully considered, from the tactile materials, to the exemplary craftsmanship, such that every item evokes a sense of ease, purpose, and understated elegance. Clothes are first pared back to their essence, reduced and refined to the tenets of utility. Then they are imbued with certain tenderness, warmth, and optimism that has defined NEHERA from the very beginning.
The culture at NEHERA champions vitality and spontaneity through its dynamic and collective approach to design. The collections, however, still feel grounded and unassuming. It is the balance between emotive gestures and restrained classicism, in terms of silhouette or colour palette, that results in a unique spectrum of possibility, a wardrobe of potentiality.
NEHERA endeavours to establish signatures that are identifiable by way of their subtlety and straightforwardness - products that are wearable, honest, and above all, quietly compelling.
Fashion shows & sales campaign
pre-collections F-W 19 / 20
from Saturday January 19 2019 to Wed. January 23 2019 Women’s pre-collections