NEHERA was originally founded by the 1930s visionary entrepreneur Jan Nehera who developed his small tailoring business in Czechoslovakia to a few factories and more than 130 retail stores in Europe, the United States and Africa. The brand re-employed the timeless heritage of its former Slovak and Czech tailor studios when it was resurrected in 2014 by Ladislav and Bibiana Zdut
At NEHERA the priority is comfort. Comfort that enhances performance. Each product is carefully considered, from the tactile materials, to the exemplary craftsmanship, such that every item evokes a sense of ease, purpose, innovativeness and elegance. Clothes are first pared back to their essence, reduced and refined to the tenets of utility. Then they are imbued with certain tenderness, warmth, optimism, and energy that has defined NEHERA from the very beginning.
The culture at NEHERA champions vitality and spontaneity through its dynamic and collective approach to design. The collections, however, still feel grounded and unassuming. It is the balance between emotive gestures and restrained classicism, in terms of silhouette, colour palette, print, and technology that results in a unique spectrum of possibility, a wardrobe of potentiality.
NEHERA endeavours to establish signatures that are identifiable by way of their subtlety and straightforwardness - products that are wearable, honest, playful and above all, quietly compelling.
Fashion shows & sales campaign
Paris women's fall-winter 20 / 21 Wed. February 26 2020 at 2.00pm