Fashion designer Demi Choonmoo Park was born in Kimje, a small town in the southern part of Korea, where her family owned a children’s apparel company. A happy fixture in her father’s factory and showroom, Park was fascinated by the transformative and reflective nature of clothing and hence, her love of fashion was born. After her family moved to Seoul, Demi attended Hong-Ik University, where she majored in industrial design, followed by the Kookje Fashion School where she studied fashion design. Her industrial design roots are evident in her fashion designs and have defined her compelling aesthetic.
Demi Park has been at the forefront of Korean avant garde design since 1988, when she launched her label DEMOO PARKCHOONMOO. Subsequently, she launched her eponymous line, PARKCHOONMOO. Responding to high demand, the designer opened her first retail store in 1988 in trendy Apgujungdong (Korea) and expanded quickly into other Asian markets. Since then, Demi’s designs have become iconic of a modern, architectural and yet fluid style. Underlying her edgy but wearable designs is an artistic sensibility and superb fit derived from couture roots translated into ready-to-wear. Demi favors the striking impact of monotones such as black and white, punctuated by counterpoints of color, and layering to create new combinations that have become a signature of the PARKCHOONMOO aesthetic.
Park has won numerous accolades including Presidential Awards. Most recently, Demi was voted one of the most influential designers of 2010. She has the honor of serving as Chairman of NWS (New Wave in Seoul), a leading fashion association in Korea and is the new President elect of the FGI (Fashion Group International) on the Board of Directors in Seoul. Demi has shown her collections in Korea, Japan and France, and has been invited to participate in other significant shows worldwide.
In a time when many designers are cautious about expansion, Demi confidently is moving forward to launch in the US. She participated in CONCEPT KOREA, a fashion presentation and installation sponsored by the Korean government with the CFDA at the NY Public Library during New York Fashion Week in 2010. Park showed her line in New York for the first time with PARKCHOONMOO FALL/WINTER 2010, and continuously showing her line afterwards.
Demi Choonmoo Park currently resides in Seoul, Korea and New York, NY.
Fashion shows & sales campaign
Contacts & showrooms
662-10 Sinsa, Kangnam
Seoul, South Korea