Paolo was born in La Spezia. Since early age devoted himself to the personalization of new and vintage clothes. He moved to Florence to study architecture while continuing to manifacture customized garments; the success of his "reinterpretations" among friends and research boutiques convinced Paolo to focus on his passion and the cultural Melting Pot of Bologna convinced him to move there to set up his first laboratory. He dedicates full-time to his Customized-Vintage creazione, now sold in the boutiques of the city center that turn-on the positive word of mouth given by his clients. Paolo Rossello’s name continues to acquire more and more credibility among insiders. Paolo's attention is on his own creations and stylistic consultancy for fashion world's operators; his creations now faces the global challenge and the products are contemporary-luxury whose key elements are the research of fine fabrics, handmade embroidery and inlays which generates an ironic haute-couture. Paolo's success pushed him to completely focus on its own brand P.A.R.O.S.H. as the place where his vision of world and fashion takes life.
P.A.R.O.S.H. was founded on Paolo Rossello’s inspiration to create customized vintage dresses, giving them new life; a combination of rich details creating modern, sophisticated styles, enhanced by a thousand shades of vintage and ethnic Stones. Since its first years, P.A.R.O.S.H. creations attracted the attention of the most important international fashion players. The fashion house raised awareness of its products and the creativity of its brand which, with time, has come to be known worldwide. TODAY, P.A.R.O.S.H. offers with its collections a woman's total look. Advanced Contemporary Luxury collections whose key elements reside in fine fabrics, embroidery and hand made inlays. Haute couture that likes to poke a little of fun.
Fashion shows & sales campaign
Milan women's S-S 20
from Monday September 16 2019 to Thursday October 10 2019
c.so di Porta Nuova 46/b