Serge Cajfinger, designer of the label PAULE KA which he launched in 1987, was born in Lille but he spent his entire childhood in Brazil.

Passionate about fashion, he embarked on his meteoric rise at the age of sixteen as a window dresser for the Yves Saint Laurent Rive Gauche boutique in Lille. In 1974 he decided alongside his mother and his aunt Paule to open a fashion boutique which he named PAULE KA. Always attentive to his client’s needs and a keen spotter of trends of the moment, Serge rapidly widened the shop’s appeal by showcasing the latest fashion talent.

In 1987 Serge Cajfinger entered a decisive stage of this career by launching his first stand alone collection under the label PAULE KA, distributed selectively in parisian shops such as Victoire, Franck & Fils as well as the Galleries Lafayette and Barney’s in New York.

Serge Cajfinger creates clothes which reflect a shared life between two continents, Porto Alegre, Brazil and Paris, France. This subtile mix of influences proves to be a constant source of inspiration for him which results in avant-guard variatrions.

A lifelong admired of Jackie Kennedy, Audrey Hepburn and Grace Kelly, Serge Cajfinger has always prioritised simplicity in the shapes he creates . He imagines the archetypal Parisian woman of dreams with a timeless style and subtile elegance and plays discretely with understated luxury in his collections punctuated with refined detail which gives a contomporary edge.

Season after season, sharp modern cuts are associated with exceptional textiles where a hint of sensuality always lingers. This subtile twist creates the difference which allows PAULE KA’s style to transform women into ambassadors of Parisian Fashion.

Since its creation, this family firm has won an international reputation gaining success upon success.
Already firmly established in Paris, London, Brussels, Antwerp, Hong Kong and Tokyo, PAULE KA continues to develop internationaly as a controled expansion.
Since 2000, sales outlets have tripled and now include Harrod’s in London.

Recently, a new flagship store opened in the heart of Paris – 223, rue St Honoré.