Pedro García is a family company in the shoemaking business. Shoemakers. In the most traditional sense of the term... And now also the most modern. Pedro García Amat began the saga; his eldest son, Pedro García Vidal, would later create a brand with the family name and now his children Mila and Pedro, the third generation, have given the firm its own identity and an international scope. Today, Pedro García is sold in 36 countries at premier retail establishments, and the brand has a solid presence in the European, American and Asian markets.The Pedro García modus operandi is both vibrant and traditional. The brand is built on a foundation of undeniable quality and painstaking craftsmanship. But design is the real driving force. Grounded, but always looking to take things one step further. Every pair of Pedro Garcías is the result of a passionate process of experimentation. Oftentimes, a powerful mélange explosif. Because they merge opposing concepts to spawn new, hybrid silhouettes; because they juxtapose contrasting materials and make them match; because the most refined model can have the simplest insides; because they put a raw, irreverent finish on fine leather or stunning satin and give it a new uncooked glamour!
Pedro García's design approach has adopted certain physical attributes that over time have become iconic. They are PG icons. Putting Swarovski crystals on flat sandals was the brand's first hallmark. Then came anatomical soles on high heels, particularly for styles made in Castoro, an unlined raw-edge suede cowhide. That idea is yet another PG signature design. The same deliberated rough-hewn finish was used in the simple and down-to-earth Vacchetta sandals. Made of vegetable-tanned leather, these sandals have become another brand’s constant as earthy sophisticated essentials. Lastly, the frayed satin, following years of research, has also become a recognizable symbol of Pedro García.Pedro García has always been clearly associated with the “Made in Spain” ethos. For three generations now, the shoes have been manufactured exclusively in the province of Alicante. In Elda, a shoemaking city with highly skilled artisans who have reached manufacturing excellence and truly love their work. Hence, for Pedro García "Made in Spain" is synonymous with "made with quality by our people" and that implies a strong sense of social responsibility. Pedro García has always aimed to have the business make a positive impact on the local environment with an ethical approach in which 100% of production is manufactured in Elda. This is the firm's commitment to remain inseparable from the “Made in Spain” philosophy and that has become part of its logo.
Fashion shows & sales campaign
Milan women's S-S 20
from Sunday September 15 2019 to Thursday October 10 2019
via Ruggero di Lauria, 6