Petar Petrov is a Bulgarian designer based in Vienna, where he studied under
Raf Simons at the University of Applied Arts. Petrov has headed his menswear
collection since June 2004 and launched his first womenswear collection to
critical acclaim in January 2007.
Characterized by an attention to purity and simplicity of form, Petrov’s
collections aim to create an easily-wearable elegance devoid of overt
ideological concepts. Inspired by cultural contrast and the combination of high
and low, the goal is a modern aesthetic that is easily wearable and yet complex,
a clean-lined elegance that doesn’t try too hard, and most importantly, reflects
the vitality and energy of life itself.