Rad Hourani

“I started imagining clothes the same way i started creating images: with a sense of curiosity and innocence driven by my no-background background. no school. no teachers.

no telly. no boundaries. no formatting. i like the idea of a world that we could live and shape by ourselves, only by observing. each our own. my clothes have erupted from this world of mine. they are asexual, aseasonal, they come from no place, no time, no tradition, yet they could be home anywhere, anytime. they exude a sense of discreet chic, the essence of timeless style, drawn on a monochromatic and graphical canvas. palette of blacks and shades of timeless colors. sophisticated unisex modern classics for anti-conformist individuals." - rad hourani

Rad hourani reinvents fashion by transcending its conventions, creating a unisex luxury that is changing women’s and men’s wardrobes since he launched his namesake label in 2007 in paris. like all truly great visionnaires, hourani not only depicts fashion, he defines it, and gives it cultural resonance. gender-agnosticism is the driving conceptual direction in rad hourani's work, and growing up and living in such different parts of the world has certainly contributed to hourani’s rather holistic design approach: self-tought and driven by a passion for modernity, hourani creates a luxurious yet affordable lifestyle that has rid itself of any conventional restrictions : no gender, no season, no rules, epitomising the values of freedom and unisex elegance.

In june 2010 rad hourani was invited by joyce gallery palais royal in paris to present tranclassic, an ode to transformation and timeless beauty, expressed through his photography, film and sound installation. imagined and curated by the hourani himself, tranclassic enabled him to reveal his vision in a coherent multimedia synthesis solo exhibition for the first time after a group showing in antwerp for the ra/momu black installation.

In september 2010 rad hourani has been invited by anna wintour and franca sozzani to present rad hourani #6 in milan in the honor of the cfda vogue fashion fund at vogue italy talents exhibition. In june 2011 rad hourani has been invited to be part of arnhem biennale where he had his video installation. In june 2011 rad hourani launched his first book in collaboration with mykromag. In october 2011 rad hourani was invited to close seoul fashion week in korea.

Rad has since continued to show the ready to wear line rad by rad hourani in new york, and will continue to present his name sake haute couture collection in paris. Indeed, hourani does not consider himself to be either a designer, nor a photographer, nor an artist, nor a filmmaker, nor a writer, nor an art director, nor an architect, nor a musician. he is all of that in one, which gives him a wide scope of self expression that puts his mark on everything he is undertaking and that nurtures and pushes further his vision of a world without any boundaries be they physical, mental, or gender-based.

With his coming show during paris haute couture week this july 2012, rad hourani will be the first designer to present a unisex haute couture show in history.