Samantha Giraud is the founder and creative director of global performance and sportswear brand, XAMAS. As a former figure skating coach, she also founded ICE MODEL, a modeling contest since 2011. She established her designing career since 2003 and expanded her fashion artistry at the renowned “Ecole de la Chambre Syndicale de la Couture Parisienne” in Paris.
Samantha’s fashion intuition is deeply influenced by her mother, bringing about her passion for creating chic, elegant, and high quality apparel. Her mother has experience working with global fashion labels over the years. Samantha loves nature. It is her source of endless inspiration.