Samu-Jussi Koski is the founder and Creative Director of Samuji. Koski holds a Bachelor’s Degree in Fashion Design from the Lahti University of Applied Sciences in Finland, and a Master’s Degree in Fashion Design from the Polimoda Fashion School in Florence,Italy.
Before establishing his own label, Koski worked the major part of his career at the Finnish textile house Marimekko, where he started as an Assistant Designer in 2003. Two years later Koski was promoted to Fashion Designer and he began to design collections carrying his own name under the Marimekko brand. The working experience was significant for the young designer and allowed Koski to develop his own signature style early in his career. Koski’s vision was well received, and in 2008 he became the Creative Director of the company.
In 2009, Koski moved on to start Samuji with the ambition to pursue a variety of creative projects.He began on his own but soon gathered a team of creative minds to help him with art direction, production, marketing, sales and finance. The first Samuji womenswear collection was launched in spring 2011. Today, the company’s key areas are women's ready-to-wear and homeware line Samuji Koti.
Samu Jussi Koski
Samuji is a creative studio and design house founded in 2009. Our work focuses on design and consulting, and is based on the values we hold dear in everydaylife: a love of necessary things, simple functionality, and kindness. Our ambition is to produce timeless and sustainable design that serves a purpose yet carries a story. The first Samuji collection was launched in 2011. Today, we present four ready-to-wear collections annually, and our homeware line Samuji Koti was introduced in 2014. The word koti means home in Finnish, and the collection consists of tableware, print fabrics, textiles and houseware items. The collections are sold in our own stores in Helsinki and New York, our online store and through selected stockists in Europe, Asia and America.