Serafini




SERAFINI
via newton 62
52100 Arezzo, Italy
P : +39 0575 98 40 71
F : +39 0575 98 09 22
COLLECTIONS :
Women’s RTW, Men’s RTW, Children
UPDATED : October 20 2016

Designer

Biography
Sono nato ad Arezzo, il 14 novembre 1966. Sono cresciuto tra la Toscana e la Svizzera tedesca. Fin da bambino ho respirato l’aria delle scarpe grazie a mio padre nel mondo delle calzature da oltre 3 generazioni. La grande opportunità di poter viaggiare nel mondo fin da piccolo, mi ha consentito di sviluppare la mia curiosità comunque innata verso tutto ciò che mi circonda. La mia più grande passione è stata lo sport, sci, nuoto, mountain bike e soprattutto tennis al quale ho dedicato molti anni (più di 20) anche insegnando.
Altra mia passione la finanza, mondo al quale sono legato fin dalla mia giovinezza che mi ha aiutato nella complessa gestione della mia azienda (Royal Trading s.r.l. -) che ormai gestisco e guido da oltre 15 anni.
Non posso concepire la mia vita senza un’alimentazione sana e salutare, alla mia tavola non mancheranno mai cibi biologici.
Nel 2004 dopo tanti sacrifici e con tanta passione e dedizione al lavoro, sono riuscito a creare una scarpa che mi ha portato al successo e che ora dopo quasi 8 anni da allora, mi permette di creare tutte le stagioni un’intera collezione con oltre 350 scarpe diverse, dal baby al bambino, dalle sneakers uomo/donna a scarpe dal gusto fashion/casual, da scarpe donna alla moda con i tempi.
Tutto questo mi permette di essere presente in oltre 800 punti vendita e in oltre 14 paesi nel mondo.

FABRIZIO SERAFINI - Designer e amministratore unico della SERAFINI SPORT


Designer
Fabrizio Serafini


Label

Company profile
1885
The shoemaker Giuseppe Serafini opened his first store in Castiglion Fiorentino, in the province of Arezzo, signaling the beginning of a family and company history that brought to the world of footwear freshness and unique style that would endure for generations to come.

1921
Giuseppe’s son Orlando continued to implement the handcrafted manufacturing procedures, but times were changing and his business sense in tandem with the traditional method he had learned from his father led him to set up new manufacturing procedures.


1932
The “Calzaturificio Aretino” was established and employed master shoemakers that applied Tuscan tradition as well as modern machines to manufacture high quality shoes for men and woman.

1950
Giuseppe Junior Serafini took over the family business even more and developed an international sales network, particularly for the women’s collections. Quality lines of footwear manufactured by SERAFINI were now exported throughout the world, with Serafini collections available in France, Spain, Greece, Belgium, Holland, Norway, Denmark, germany, Austria, China, Russia and Japan.

1985
Tradition and innovation continued to characterize the company, but when Fabrizio of the fourth generation of Serafinis took over, the hostoric SERAFINI company set off on a totally new and original course. As Fabrizio was passionate about sports and tennis in particular, he researched and imported tha major brands of sports shoes. This business venture met with success in a special and demanding market that is always on the lookout for new ideas.

1997
Having thus acquired a unique level of know how insofar as sports shoes, Fabrizio Serafini decided to define his own concept of a sneaker: one that would be Italian by tradition, manufactured along handcrafting criteria and contemporary in style. SERAFINI SPORT was now a reality.

2003
can a shoe be elegant, like a handmade shoe, but still be comfortable and modern like a sneaker? Fabrizio’s enthusiasm joined forces with a tradition dating back four generations while business objectives dictated that the style be inspired by the vintage collections of the 1970s. And this is how FLAT was created, a model that identified SERAFINI and became successful as it conquered international buyers the world over who were in tune with the demands of the market

2005
SERAFINI grew to its current form while implementing a strategy that resulted in an association with an external commercial and distribution concern, which nevertheless works closely with the product and design offices managed directly by Fabrizio.

2009
Two collections 1932 and Bags join the Sport collection which made its debut in 2003 and the Junior collection from 2007. These new collections are distributed in over 10 countries and are well on their way to paving the road for the evolution of SERAFINI into an authentic Made In Italy life style brand.

Fashion shows & sales campaign


Contacts & showrooms

Management
Fabrizio Serafini

CEO


Showroom
Function
Contacts


Sales Department
Commercial Director

Enrico Pietrelli
P : +0575 98 40 71
enricopietrelli@royaltrading.it




Administration

Pamela Maccherini
info@royaltrading.it




Office Product and control

Arianna Bitossi

Press offices
 
Contacts
Press releases
 
Lookbook
Photos

Videos
Boutiques
Serafini Brera Milan via Ponte Vetero 11 20121 Milan Italy P : +39 02 87 22 13 86


Selection of multilabel boutiques
 
e commerce
 
e commerce
 
e commerce
 
e commerce
 
e commerce
 
e commerce