Maria De Ambrogio 31.1.1977 After her sociological studies, Maria has been dealing with fashion through consulting and collaborations for the last 10 years. In 2010, she established the brand serien°umerica. For several years she was coordinator of the Fashion course at the European Institute of Design of Turin where she met Stella Tosco.
Stella Tosco 13.5.1988 Born and graduated in Vienna, in 2006 she moved to Italy and studied Fashion at Turin’s European Design Institute. After completing this course, she began to work for serien°umerica, designing and project-managing garments and collections with Maria De Ambrogio. In the meantime, she continued her studies at Central Saint Martins College of Arts and Design in London.
Maria De Ambrogio & Stella Tosco
serien°umerica is a research based brand that since 2009 concentrates mainly on fully fashioned knitwear and leather accessories.
The Brand presents its collections twice a year in Paris and it is distributed in selected stores all around the world. The two designers Maria de Ambrogio and Stella Tosco work closely with Italian craftsmanship in order to rediscover and change the culture that typically distinguishes the 'Made in Italy' products. The creative process, despite starting from an individual idea, develops through continuous interactions with the manufacturers of the various items. By pushing the boundaries of the traditional techniques and by altering the rules of classical design, together the designers have brought high standards, high quality and value to raw materials of Italy.
The combination of traditional techniques with the experimentation of new technologies available in the fashion field (particular finishings, special dyeings, heat sealing,etc) ensure the existence of the final product.
Over the years, the research of serienumerica has expanded also to design with a particular interest in jewllery and art. The brand participated in various exhibitions (such as Food Design) and worked together with artists in the development of videos, construction of stage layouts and production of costumes. In 2009 and 2010 serienumerica curated two exhibitions on contemporary jewllery (Form vs. Matter) which was attended by more than 50 designers from all around the world. In 2014 serienumerica opened a gallery in Turin with a project of redevelopment of unused spaces through a busy program of art and design exhibitions.