She's So

Maglificio DA-NI srl
via della Repubblica, 105
47039 Savignano sul Rubicone (FC), Italy
T : +39 0541 94 57 68
F : +39 0541 94 58 11
Homepage: www.shesso.com

< back to the previous page
 
Designer

Biography
The creation of She’s so was not by accident. Nicola and Daniela Nicolini, followed in the footsteps of their mother. They grew up in her factory which, already in the 70’s, was producing top quality knitwear. In 2000 Nicola decided to design his own collection and, together with Daniela, founded She’s so.

The whole brand identity was present in each and every article. Each article is imagined and created, directly on the body as if shapes could create themselves and the designer could just sense them.


Smooth and sinuous fabrics create shot geometries, which change according to their use. A determined aesthetic research avoids what is not necessary, redundant. The result is an idea of femininity where the dress is its frame.

She’s so is entirely produced in Italy and is shown in the most important world fashion exhibitions: Milan, Paris, New York and Moscow. Exporting 80% of its creations, She’s so is present in the best boutiques, in 39 countries in all over the world.
 
 
Designer
Nicola Nicolini


 
Label

Company profile
She’s so tells stories. It tells the essence of a woman. Like in the best stories, the main character is both symbol and reality. She lives in big metropolis, among social events and lonely pass ways, she’s active and immersed in her dreams, she’s rare yet mundane at the same time. She has the best characteristics of a woman. When you look at her, you think you know her. But you also realise you will never really catch her. But you love her immediately.

She’s like that, extremely female, independent, forceful. She’s the synthesis of opposites, a contradictory living harmony. The way she dresses does not betray her nature. It keeps it and freely re-creates it. Her garments are traces of a fashion that travels forward and backward, bringing with it suggestions from other worlds in a subtle and refined way. It reflects the perfect balance between being and appearing, identity and shape.
 
 
Management
Nicola Nicolini
Chief Executive Officer
T : +39 0541 94 57 68
F : +39 0541 94 58 11
nicola@shesso.com


 

 
 
Producer
Maglificio DA-NI srl
via della Repubblica, 105
47039 Savignano sul Rubicone (FC), Italy
T : +39 0541 94 57 68
F : +39 0541 94 58 11
info@shesso.com

 
Contacts & showrooms


She's So
Showroom contact
Worldwide Sales Manager & Showroom Manager Milan
via San Pietro all' Orto, 11
20121 Milan, Italy

Marzia Arbuffo
T : + 39 348 06 54 547
F : + 39 0541 94 58 11
info@shesso.com

 
 
Multilabel showrooms


Sales Department UK
Claramoda
Nayla Moussalli
nayla@claramoda.com
T : +44 207 229 87 72
F : +44 207 221 26 35

 
 

Sales Department USA
Lino Puccio Fashion
Lino Puccio
linopuccio@aol.com
T : + 1 212 86 93 681
F : + 1 212 86 90 391

 
 

Sales Department Russia
Milano Fashion Room
Natalia Dronchenko
office@fashionroom.ru
T : +7 495 251 61 01
F : +7 495 250 37 77

 
 

Sales Department France
Buedo Motteau
info@buedomotteau.com
T : +33 (1) 55 34 92 92
F : +33 (1) 42 33 0919

 
 

Sales Department Benelux
Studio C
studio-c@skynet.be
T : +32 2 35 85 930
F : +32 2 35 85 446

 
Press contacts



Press contact

Daniela Nicolini
T : +39 0541 94 57 68
F : +39 0541 94 58 11
daniela@shesso.com

 
Boutiques

Selection of multilabel boutiques

Antwerpen

L'Apostrophe
Heistraat, 36
Antwerpen
Belgium
Beirut

Al Houssami
Main Street, Maktabi Building 1st Floor
Clemenceau Beirut
Lebanon
Hamburg

Tempel
Neuer Wall 64
20354 Hamburg
Germany
Istanbul

Vakko
Kusbakisi Cad, 35, Uskudar Nakkastepe
64662 Istanbul
Turkey
Strasbourg

Marie Rose
4 Rue du Temple Neuf
67000 Strasbourg
France
 
Mantova

Bernardelli
piazza Marconi, 27
46100 Mantova
Italy
Dubai

Bugatti
Matkoum Street - Deira
13101 Dubai
United Arab Emirates
Porto San Giorgio (AP)

Rossana Nicolai
corso Garibaldi, 66
63017 Porto San Giorgio (AP)
Italy