Established in 2003 by
Lucy Pinter and
Flora Evans, {
Superfine is recognized as an innovative style leader, making rock and roll jeans with a real London attitude. As one of the first pioneers of the skinny jean silhouette, it quickly gathered a dedicated following around the world and is a point of reference for many of today's most influential style icons.
A bit punk, a bit purist, the label has led the way with clean looking jeans, free from branding. Embracing denim's effortlessness, the focus has been fit and fabric with clever, often hidden, details. Remaining strong and edgy in its simplicity, Superfine continues to explore inventive and specialized denim treatments. Now run and designed by Lucy, collections expand on fresh jean silhouettes with a full ready to wear collection and quality reaches a new premium in collaboration with licensee Pier Spa. This has been key to the evolution of Superfine today as a high-end, fashion denim brand with production in Italy.