In pursuit of the modern traditional style based on the British tradition, the designer Tossy Miura continues to take a great leap forward, standing by his beliefs and passion for his creation, without being deluded by the changing trend in fashion. He is one such designer who takes immense pride in his vision and beliefs.

At the root of his brand lie his commitment to quality and his pride as a craftsman. He directs all processes from design to production by himself. Miura’s most attractive point is his expression of the aesthetic emotion even in hidden places, as seen in the Japanese Kimono culture. This kind of fun construction tickles the hearts of men.

TOSSY MIURA Brand concept

A 17 year veteran of the Japanese market trading under a different company name, last season was the first time designer Tossy Miura had made a foray into the European arena. The entire collection is produced in Japan, using the best fabrics sourced from all over the world, with a view to translating his experience at home in Asia to create something more tailored to the European customer.

The dominant silhouette is essentially slim but still maintains a relaxed, unstructured direction. Lightweight, unlined jackets are a key product area, in keeping with a general shift towards comfort and practicality in light of changing global climates. The neutral colour palette draws inspiration from functional shades and natural finishes. The label hopes to expand into London and Paris through showing in the Touch! hall at Pitti.