Elena Frigato lived for many years in a small town in Northern Italy's countryside that did not fit her at all. In 2003 she took all her passion for fashion, vintage,travelling and world-living into Florence, where she got her diploma certificate for women fashion design and knitwear at the Polimoda.

After that she started her run into the fashion world: first in Vicenza where she collaborated with the product office of Vivienne Westwood Red Label,Margiela and Diesel Style Lab, then again straight to Milan where she became part of the Dsquared2 team.

There Elena worked with enthusiasm as style office assistant, active developer of men and women collections,accesories and shoewears and as the leader of the project for the design of Juventus Football Club uniforms.

Since 2007 she decided to start her career as a free lance and she is currently working in Milan, developing the tsicko t-shirt collection...

Tsicko is firstly an intellectual experiment and then a commercial product. Introducing a product on the market does no longer simply mean offering the product itself: a target’s awareness of a brand is based not so much on “better quality at the best price” as on its adherence to the system of values that the brand represents. When buying a perfume you’re actually buying sex, but it is only an illusion. Two drops of Chanel n°5 will not give you more shagging appeal, they’ll simply make you believe it.

Elegance, style, intelligence, acceptance, admiration: that’s what a luxury brand generally tries to sell. These, however, are human qualities you cannot buy, even if advertising leads you to believe it. First of all the object must arouse a strong desire; without it you feel incomplete – remember Fight Club? - “you won’t be happy, you won’t be cool… and just as soon as you’ve got it, well …. now you just can’t do without a new object of desire”.

Tsicko is actually betting on the assertion that the market is not simply populated by a flock of sheep and is challenging these rules, which insult a person’s intelligence and individuality, fortified by the awareness that we are not pursuing a commercial mass-distribution success.

Tsicko does not give answers, nor confirmations. In this sense, instead of hitting a target, it selects it. Tsicko is for those who stand for difference and not for homologation, we are betting on the fact that these individual actually do exist and cannot find a brand able to satisfy their needs; we produce the t-shirts that we do want to wear and that no
one has so far dared to produce.

Tsicko’s testimonials are its clients. Tsicko does not fill the emptiness felt by dissatisfied and insecure personalities, instead it fills the gaps of a market which is gradually forgetting the elegance and style of provocation. It stirs up surprise because it touches on impudent and insolent cultural aspects. And it does it with the elegance typical of simplicity. It is a mental and communicative effort which uses the t-shirts, and the people who wear them, to make itself known.

Tsicko is in the van of fashions,

Tsicko is excellence.

When it comes to the materials, the cut and the design tsicko doesn’t spare, nor does it censure itself. That’s because it is the questioning voice of contemporaneity that doesn’t believe nor know. It is curiosity just as much as unmasking. It won’t be taken for a ride. tsicko is minority, it is never uninteresting and it doesn’t take a concept for granted just because everybody shares it; on the contrary it gives out warning signals to be wary of new answers and differentiation.

Tsicko is individualistic.

Every person is a miracle of awsome uniqueness, difference generates wealth, controversy leads to progress.

Tsicko invents a new language, typical of the tensions expressed by its time, because it is extremely contemporary if not sometimes visionary. tsicko attempts to shift attention from the object – the t-shirt itself – to the subject, in that it no longer relates to something exclusively objective, but through the emotions it arouses, it focuses upon the problem of identity, of the person as a subject.

Tsicko stands for rebirth.