Having always been proudly international at heart, with a particular penchant for all things French, she chose Paris as the destination for her first free-standing shop outside Asia.
The Christian Biecher designed boutique opened on rue Barbette in 1999. Situated in the heart of the Marais neighbourhood, the boutique showcases Tsumori Chisato’s love for the arts through collaborations with photographers, visual artists and set designers exhibited in the storefront.
Her artistic sensibility is also translated throught the brand’s inventive advertising campaigns.
In 2003, Tsumori Chisato launched her first menswear line and began showing her women’s collection during Paris Prêt-à-Porter Fashion Week.
This same year she also began international worldwide distribution. Today, Tsumori Chisato has over 40 sales points and numerous freestanding stores throughout Asia and the brand continues to expand steadily throughout the United States, Italy, Russia and Scandinavia.