Launched in 1989, Versus is the true rock and roll soul of Versace.
Created for those who want to evolve their own individual style, Gianni Versace introduced Versus in 1989 describing it as, “Versus was born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge.”
The following Versus collections of fashion, accessories, eyewear, watches and fragrances proved to be an enormous success with a strong public following who were tuned into its distinctive ‘rock-chic’ style.
Donatella Versace has been the creative director of Versus since the line’s first Milan show in 1990. From 1995 to 2003, Versus was shown in New York during New York fashion week, as it was closest city to the brand’s rock’n roll DNA and host the most important celebrities from the global music scene who were devoted to line’s avant-garde style.
In 2004, during a period of reorganisation at Gianni Versace SpA, Versus concentrated on the production of a limited range of accessories.
In 2009, Donatella Versace began a stylistic collaboration with young English designer Christopher Kane, marking the re-launch of the brand in February 2009 with a special collection of accessories, distributed through selected multibrand stores.