Born into a family of artists and trained as a sculptor, Yoana Baraschi has an instinctive appreciation for the female form. Yoana was born in Bucharest, Romania. Her father, a renowned sculptor and Dean of Bucharest Fine Arts Institute, and her mother, whom embodied the elegance of a European fairytale ingénue influenced Yoana’s creativity and design aesthetic at an early age. Yoana began her design career in Paris, France where she trained with visionary fashion designer Emmanuelle Khan. Here she was able to translate her training as a sculptor to this new medium with an eye uniquely attuned to the way clothing drapes on the body. Yoana also apprenticed with Mario Valentino, Thierry Mugler and Cacharel.
The fashion houses of Paris gave Yoana the classical foundation and lead her to explore opportunities in New York. Upon her arrival in New York she worked as the Design Director for Guess and then Betsey Johnson, where she was named Creative Director. Betsey’s fearless creativity and individuality were highly influential on Yoana’s design development. After her tenure at Betsey Johnson, Yoana Baraschi decided it was time to strike out on her own.
In the Fall of 2004, Yoana Baraschi fused her couture-bred attention to fit and construction with a playful luxe aesthetic to launch YOANA BARASCHI. Yoana Baraschi’s tailored yet romantic designs illustrate her mastery of juxtaposition and her ability to create beauty through the unexpected pairings of textures and silhouettes that flatter the figure. Each season, her signature prints, whimsical patterns and embroideries add dimension to the collection. Yoana Baraschi is about living in the moment, a celebration of the creative process itself, playful yet complete.
Yoana Baraschi has quickly become a go-to favorite for Hollywood’s most dynamic women: from burlesque artist Dita Von Teese; to supermodel Heidi Klum, host of Project Runway and modern female icon; to Gossip Girl herself Blake Lively. The line is sold in Neiman Marcus, Saks Fifth Avenue, Lord & Taylor, Henri Bendel and Bloomingdale’s, and over 500 specialty stores worldwide.
Fashion shows & sales campaign
Contacts & showrooms
HL Group Los Angeles
1800 N. Highland Ave, Suite 100
CA 90028 Los Angeles, United States
Sales Department - Connecticut, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New Jersey, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, South Dakota, Vermont, Wisconsin