Absolute Element is a multi-brand showroom located at the heart of New York’s primed SOHO historic district. Its floor was first unveiled in December 2007. This 2000 square foot “white box” serves as a free canvas allowing for the most organic merchandising of collections possible.
Our expertise is threefold: launching new designers, managing and stabilizing an established designer’s business, and relaunching a collection after image repair. Our intimate structure allows us best to tailor our services to the needs of our designers. The combination of basic showroom services we provide are prospection & targeting, sales & negotiations, distribution, as well as simple book-keeping.
In addition to the permanent New York showroom, we take part in various fashion weeks both domestically and internationally. For the latter, we place particular emphasis on Paris Fashion Week, where we set up a temporary showroom seasonally. Finally, we also participate in trade shows such as Fashion Coterie, Brighte, and Intermezzo, in accordance with a designer’s needs.