Concrete was started in 1997 to represent a new wave of British and European fashion designers, offering them a more holistic approach to traditional PR. These designers are now some of the most well respected designers on the international fashion circuit. Concrete specialises in fashion and lifestyle PR, trend marketing, brand development and support activities of trend forecasting and events.

Concrete also operate as a sales agent through showrooms in London and Paris for both mens and womenswear during the selling seasons as well as attending Premium + each season in Berlin.