Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East, providing development, exposure and a progressive direction for the regional fashion industry. FFWD welcomes members of the regional and international fashion communities to come together in support of Middle Eastern design talent and to foster industry discussion and professional development. Held bi-annually in April and October at Dubai Design District, the key components of FFWD include: Catwalk shows and presentations by the best couture, ready-to-wear and accessories designers in the Middle East. Additionally FFWD hosts the d3 Fashion Talks, a series of inspiring seminars and panel discussions led by global industry experts and fashion academia.
The FFWD Showroom Paris is part of the FFWD EPIC x Samsung program, an Empowerment Program through Industry Collaboration, dedicated to tackling key business development challenges faced by regional fashion design talent. Through the showroom, FFWD brings forward and empowers a collective of some of the Arab world's best fashion talent through exposure to international audiences, including media and buyers, during the fashion industry’s peak buying period. The FFWD showroom is also a valuable opportunity for International fashion brands and the fashion industry at large to come and learn about the specificity of MiddleEastern taste and customers, as well as discuss an opportunity to develop theirbusiness in the region.