Futurenet, a company of fashion production and distribution, located in Dolo, near Venice, is the best known company of the Futuregroup. Built on the will of founders Stefano Martinetto and Antonio Mastrorocco to interact with cult worldknown brands, it is in scouting that Futurnet's best quality lies: an authentic mania, characterising the company's first six years, taking it's portfolio to acquire brands, either licensed or in distribution, such as Evisu, Evisu Bonsai (design for children), Puma by Mihara Yasuhiro, Alexander Mac Queen Puma, Puma 96hours, Puma Rudolf Dassler, Hollywood Trade Company, up to acquisition of first lines with Raf Simons and the second line Raf by Raf Simons.
A multibrand company showroom was a necessary and highly strategic choice for this company, a company that desires to give the right location to each project. In the Tortona area of Milan, very closed to the most wanted locations for fashion and interior design, Futurenet occupies a building tha has been the headquarters of the Barattini&co factories, redesigned magnificently by architect Luigi Caccia Domignoni: here, the showroom extends on the three floors, where all the collections, first ones, jeans ones, shoes and accessories ones, together with the press office, find an adequate location.
The aim of multibrand space is, on one side, to give international buyers a precise idea of the brands, and on the other one, to be the head of the network that features direct office (in Berlin), franchising offices (Italy) and agents covering 49 countries.
Espace that interacts perfectly with the personality of the lifestyle company, that made of multi-brand and "cooperation versus competition" concepts a company mission.